Work in it or on it?

I am a firm believer in business owners working on the business not in it, so having experts managing the details while you, the owner, focus on the outcomes is a big deal.  When it comes to outsourcing your core accounting functions, you have to think in terms of opportunity cost.

Which has more long-term value? 25 hours of paying bills, reconciling bank accounts and processing payroll or 25 hours of marketing, product development and networking?  It’s an easy question to answer. Think of it in terms of dollars- For example, with that 25 hours you marketed your business adding $500 more each month in new revenue.  In 12 months that 25 hours would equal $39,000 in new revenue.

Now is the time to start working on your business, not in it.

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